How content curation enables brands to become trusted, authoritative and helpful | Media Network | Guardian Professional
As brands start to commit themselves to content marketing programmes that are as deep and enduring as any major publication, inevitably questions arise about the merits of curating and republishing content that has not been authored by the brand.
But what is curation and why are brands curating ‘content’ in particular?
In layman’s terms, curation is the collecting and ordering of things for a particular intention or experience.